Sweet Water Staff

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Linda Reid
Executive Director


Linda joined Sweet Water as the organization’s Executive Director in 2015, merging her lifelong love of Lake Michigan and Southeastern Wisconsin’s inland rivers and streams with her professional life.  She earned her Juris Doctor degree from the University of Arkansas School of Law, and has previously worked in the private sector as a staff attorney, in various state and federal government positions, and in academia as a tenured associate professor and the director of UW-Whitewater's Institute for Water Business.

Linda has worked collaboratively with industry, government and academic organizations in the freshwater space for the past 15 years, focusing mainly on legal and policy issues as well as helping water technology companies bring their products and services to market.


Dave Libert
Managing Director


Dave Libert is the Managing Director/Consultant at Sweet Water. He has more than 20 years experience in the K-12 education and nonprofit sectors, including the past 3 years of consulting with nonprofit organizations to improve their operations and programmatic outcomes. He has a Bachelor's in Sociology and Afro-American Studies from UW-Madison and a Master's in Urban Affairs and Public Policy from the University of Delaware.

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Janet Pritchard
Director of Watershed Programs & Policy Coordinator


Janet joined Sweet Water as the organization’s Policy Coordinator in June 2017.  An environmental lawyer who has worked on climate change and global deforestation cutting across European, African, and Chinese contexts, she is delighted to return to her home state of Wisconsin to work on local watershed issues. Janet looks forward to bringing her legal analysis, strategic planning, and stakeholder engagement skills to the complex landscape of watershed protection in Wisconsin. 

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Jake Fincher
Stormwater Program Manager


Jake manages Sweet Water’s stormwater program, Respect Our Waters, which includes several initiatives to inform and educate community members about stormwater pollution prevention. He holds a B.S. from the University of Wisconsin-Whitewater in Integrated Science/Business, with an emphasis on water.  He is extremely grateful to have the opportunity to combine his career and a passion for the outdoors.

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Joan Herriges
Mini-Grant Program Manager


Joan is the manager of Sweet Water’s Mini-Grant Program.  Prior to working at Sweet Water, Joan worked at We Energies in project support in energy efficiency and renewable energy.  On her own time, she initiated the Wisconsin chapter of the Congress for the New Urbanism – a non-profit that advocates sustainable urban development.

Joan graduated from Alverno College with a B.A. in Community Leadership & Development and a minor in Humanities.  She has been active volunteering over the years with several organizations doing river clean-ups and planting trees, shrubs, and native grasses to curb stormwater runoff.

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Jen Linse, MPA
Project Manager


Jen Linse is a project manager for Sweet Water. She has a B.S. in Geography with an Urban Planning emphasis and a Master of Public Administration and Policy degree.  Jen has spent her entire career working for nonprofits whose missions have focused on improving water quality in both rural and urban communities. She has extensive experience in water policy, community engagement, and organizational development.

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Samantha Katt
Project Manager


Samantha is a Project Manager at Sweet Water.  She has a M.S. in Freshwater Sciences and Technology from UW-Milwaukee’s School of Freshwater Sciences and a BS in Biology and Environmental Studies from UW-La Crosse. Samantha’s work entails strategic project development, intensive public engagement, education, and outreach, and collaborating with public, private, and government stakeholders to develop and implement environmental management plans.


Martha Allen
Communications Coordinator


Martha is Communications Coordinator for Sweet Water. She manages the Watershed Watch newsletter, Sweet Water website, and social media accounts. Since graduating with a B.A. in Environmental Studies, Martha has worked in communications, outreach, and environmental education across the midwest. This fall, Martha will be attending the University of Minnesota to complete her Masters of Urban and Regional Planning. 


Sweet Water's work is guided by our Board of Directors. Members of the Board represent diverse stakeholders and include leaders of municipalities, businesses, utilities, and nongovernmental organizations. Board members serve three-year terms and meet on a bi-monthly basis. 


  • Neil Palmer (Chair), Village of Elm Grove
  • Todd Ambs (Vice Chair - Secretary), Healing Our Waters - Great Lakes Coalition
  • Nathan S. Brenn, (Vice Chair - Treasurer), Brady Corporation
  • Benjamin Benninghoff (non-voting advisor), Wisconsin Department of Natural Resources
  • Jennifer Bolger Breceda, Milwaukee Riverkeeper
  • Brian Depies, Short Elliott Hendrickson, Inc.
  • Joan Giuliani, MillerCoors
  • Elizabeth Hellman, We Energies
  • Laura Herrick (non-voting advisor), Southeastern Wisconsin Regional Planning Commission
  • Matthew Howard, Alliance for Water Stewardship - North America
  • Maureen McBroom, Ruekert & Mielke, Inc.
  • Karen Sands, Milwaukee Metropolitan Sewerage District
  • Alyssa Schmitt, Stormwater Solutions Engineering, LLC
  • Marian Singer, Wellntell, Inc.
  • Andrew Struck, Ozaukee County